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New Coors Light ad starts on the mountain, but goes adventuring with millennials | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
May 21, 2014 | Jennifer Hough

Coors Light has a new spokesman for a new strategic direction: a mountain man wearing a talking bearskin, who believes saying yes to adventure (and drinking Coors Light, presumably) always leads to better stories than saying no.

http://www.marketingmag.ca/news/marketer-news/new-coors-light-ad-starts-on-the-mountain-but-goes-adventuring-with-millennials-111530
 

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